AI + Creativity + UA

Frequently Asked Questions

How to Work With Work Dog Studios

From user acquisition to creative strategy and production, we are here to augment your work. We support companies in building or running internal marketing and creative teams. Our goal is to help teams run at peak efficiency. Work Dog Studios core value is to benchmark these internal teams by:

Validating performance
Increasing intensity
Expanding creative testing abilities
Gathering new ideas
Sharing best practices

Our managed services bundle together media buying, creative development and testing, reporting, and ultimately, campaign execution. These services are designed for companies looking to scale their direct response advertising on Facebook, Google, TikTok, Instagram, Snap, and Apple Search Ads.

Our Creative Studio

 

Work Dog breaks the mold on creative agency services both in creative development and pricing model.

Today’s advertisers need to be nimble and able to reach their audience across a wide array of platforms and mediums – from social advertising on Facebook, Google, TikTok, Instagram, Snap, and Apple Search Ads, to television, digital out of home, online video UGC, influencer campaigns and more.

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What Is User Acquisition?
User acquisition is the process of using data-driven mobile ad campaigns. It is used to build awareness for apps, platforms, or services and capture new users. Unlike traditional advertising or campaigns that nurture leads at various stages, user acquisition campaigns are designed to convert right away. Most app developers’ user acquisition strategies focus largely or entirely on social media channels. Tools that are native to Facebook and Google App Campaign—along with supplementary tools available through third parties—can automate and streamline many aspects of a user acquisition campaign.
How to increase user acquisition has changed over the past couple of years. It’s more important than ever that advertisers change with it in order to improve ad performance and user acquisition results. Over the last few years, Facebook’s advertising algorithm has gotten so much better at automating campaign management that it can now easily outperform a human manager. The change has come through a series of updates, best practices, and new features. Following all those changes can make ad platforms seem complex and even overwhelming. But once you step back, and use a new framework to understand the new Facebook, it all makes a lot more sense.
What Is Mobile Advertising?

Social advertising is the process of creating and deploying clickable ads to reach target audiences. You can reach them through social media platforms, messaging apps, news feeds, and even outside apps and websites. Companies use social advertising campaigns to build brand awareness, generate leads, and/or capture sales revenue.

Social advertising is particularly effective at driving engagement and conversions. Because social media platforms offer a treasure trove of highly specific and actionable user data. Audiences can be defined based on past behavior and purchase history. Also, by how well users match up with target persona demographics and interests.

The massive growth in mobile app usage has generated competition in the marketplace. Today, the Google Play Store contains 2.1 million apps and the Apple App Store comes in second with 1.8 million. In a highly competitive fight for relevance, you need more than useful, streamlined design: you need a way to market and acquire users for your mobile app. You need an app install ad. App install ads are a highly effective means of bolstering app store optimization (ASO) – that is, improving your app’s visibility in the app stores. Simply put, App Install Ads link your app’s listing on Google Play or the Apple App store directly from your campaigns on platforms, such as Facebook, Instagram, Google Search, YouTube, and other display networks.

Get Creative! Let’s Talk Performance.

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