Revolutionary Marketing
AI + CREATIVITY + UA
At Work Dog Studios, embracing change isn’t just part of our history—it’s part of who we are. We’ve helped brands navigate transformative moments and thrive in an ever-evolving landscape. With a deep understanding of what both established and emerging brands need to succeed, we create advertising, strategies, and imaginative work that amplify voices and forge meaningful connections with audiences worldwide.
Now, the AI revolution is transforming the marketing and advertising landscape like never before. The journey is just beginning, and the time to act is now. At Work Dog Studios, we bring agility, speed, creativity, and a friendly touch to help brands lead in this era of innovation.
Creative Offerings
WORK DOG User Acquisition Services
Media Buying
From postal code level targeting to worldwide scale, we advise on and manage the channel mix, measurement, audiences and budgets that allow your business to scale efficiently and ROAS+.
Channel Management
We match Social, DSP, CTV, and Ad Networks with the optimal creative for maximizing ROAS. We’re with you every step of the way to navigate policies, unlock new audiences and scale your business.
Creative Testing
We’ve innovated a proven 3-phase method that boosts the average creative win rate from 5% to 15%. Test a higher volume of your creative affordably, allowing you to find winners faster, maintain scale and mitigate ad fatigue.
Soft Launch / Startups
Launch candidate titles in geo-specific tests to identify bugs, study user paths, and fine-tune your engagement, retention, and monetization. Put your best foot forward with optimized ASO and creative assets.
CREATIVE IS KING
Loss of Apple’s IDFA & media buying automation make creative the most important lever in performance advertising..
Finding Winning Creative Is Hard! - 85% - 95% of new creative concepts fail to outperform a client’s best ad..
A client may need as many as 20-30 ads to find a true winner..
Fresh, original concepts are constantly needed - Top performing creative typically expire from fatigue within 10 weeks. On Tiktok, that winning creative can fatigue in as few as 3 days..
No creative or UA team has all the answers..
We partner and work in parallel with a client’s internal team with full transparency using our Ad Concept Model built on trends and our knowledge base of creating and testing over 26,000 ads over 6 years.
CASE STUDIES
Roblox
Roblox is a game platform and game creation system that allows users to design their own games and play a wide variety of different games created by other users. Their objectives were to profitably scale growth both domestically and globally.
Love & Pies
Love & Pies was an upcoming title that was gaining speed and recognition worldwide since it’s release in 2021. After it’s initial release and success, Love & Pies has grown to be one of the top merge games in the marketplace. Use the out of the box thinking/trend of “mystery”.
June’s Journey
Wooga’s flagship title, June’s Journey is the category-defining hidden object game, allowing players to solve mind teasing mysteries against glamorous 1920s backdrops. We partnered with Wooga to take this long-standing fan favorite title to new heights, building on a strategic partnership 4 years in the making!
OUR CLIENTS
WE ARE STORYTELLERS
Vincent Scala
CEO/Creative Director
Vincent is an animator, illustrator and toy designer. He has directed and produced projects for Ariana Grande, Chelsea Peretti, Trailmix, Supercell and more. As the creator of the Work Dog brand he continues to create all of the art for this dog with a rising cult following. As CEO he oversees the creative for the studio and continues to animate and direct for the studio’s most important clients.
Mike Merell
Executive Creative Director
Mike is a Director, Writer, Marketing Specialist, Producer, 3D/2D Animation, Live Action, VFX, and AI Prompt Engineer :))) with over 30 years of professional experience in both advertising and filmmaking. Mike spent over 15+ years at Disney as a 3D Character Animator and Lead Animator, where he developed a passion for character and storytelling.
Jason Strahs
Chief Operating Officer
Jason is a veteran Animation, Live Action, VFX, and Digital Marketing Producer. He has worked for Disney, Rhythm and Hues, Nat Geo and Jason then brought his vast creative experiences into the digital, mobile, marketing world, and leveraged his diverse producing skills to help businesses in all verticals thrive.
BJ Zeltner
Chief Marketing Officer
BJ is a hands-on marketing leader with 20+ years of experience across diverse industries, including D2C, e-comm, casino, mobile apps, and traditional media. BJ has scaled successful campaigns for renowned brands such as Zynga, Rovio, EA, Supercell, Sega, Swagbucks, Playtika, Mercedes-Benz, VW, Nissan, Blue Apron, Truepill, and Shark Tank.
testimonials
"Mike, BJ, Vincent, and Jason helped me grow Consumer Acquisition into the leading mobile app performance marketing company. Together, we managed over $3.5 billion in creative and paid social spend for many of the world's largest mobile apps. Their expertise and grit were key to our success."
"Working with Workdog has been a game-changer for us. Their team’s creativity shines through in the stunning visuals and compelling narratives they've crafted for our game, Love & Pies. Their keen eye for detail and collaborative spirit have significantly boosted our brand image and UA efforts."
“Work Dog Studios is the dream team of performance marketing. With BJ leading the charge as one of the industry’s finest performance marketers, and Mike and Vincent setting trends as creative geniuses, they redefine what it means to create top-performing campaigns. Jason, the ultimate project manager and facilitator, ensures everything runs smoothly, keeping the team and vision perfectly aligned. Together, they are the Fantastic Four of performance marketing—making it effortless to plug, play, and succeed.”
"Work Dog Studios is simply the most creative team working in the industry. I’m regularly surprised at the amount of thought and production quality that goes into their creatives. They’re constantly looking at ways to level up their creative, and staying on top of the latest trends and tools in the market. Production workflow is clear and communicative. Work Dog is definitely a great partner to work with."
Top Dog In User Acquisition & Creative Production Reach out to learn more! info@workdogstudios.com
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