User Acquisition & Media Buying
At Work Dog we strive to become an extension of your marketing team in all phases of the user acquisition process. Pre-launch analysis, setup, creative production, ad trafficking, creative testing, optimization and scaling.
Market Research/Competitive Analysis
Auction Optimization Strategy
Audience, 1PD, Channel, MMP Setup and Mapping
Channel Expansion, Pacing, Media Mix Optimization
Creative Development, Testing, and Analysis
Startups/Soft Launch > Global Expansion
ASO/Landing Page Optimization
Our background is built on experience and insights from managing over $500M in ad spend for leading consumer brands and game studios.—spanning startups to AAA titles across gaming, fintech, subscription, telemedicine, media, real-money gaming, ecomm, d2c, and sports.
Be in the company of amazing partners like MobilityWare, Wooga, Supercell, Zynga, Roblox, Rovio, Mercedes-Benz, Glu/EA, Blue Apron, TruePill, Rakuten, Tubi, Jackpocket, SmartAsset, Atari, SEGA, and more.
Conquer your challenges with the creativity and know-how to acquire high-LTV users, lower your CPA, optimize creatives for engagement, and maximize ROAS across Social, Google, CTV, Programmatic, Streaming, and more.
Creative Testing
The Game Has Changed
Fewer than 2 of 10 ads survive the algorithm
Ad platforms overbias old champion creative
Testing 'by the book" is hyper-costly, often defeating ROAS/CPA wins
Multiple channels require multiple creative - images, videos, playables, text
Moving fast, owning high volume performance creative and media buying with AI proficiency are now table stakes
New Rules - We Still Play to Win
Unified Creative and UA team developing original concepts and iterative winners within a continual feedback loop
Cost-effective multistep testing process that eliminates guesswork and lets real performance data shape creative decisions.
We leverage AI tools to enhance speed and efficiency while maintaining a human touch.
We tap into emotional triggers like thrill-seeking, social competition, and reward anticipation - delivering ads that engage>monetize>scale
Channel Management
Targeting your ideal player
Paid Social - Meta, Google, TikTok, Snap, Apple Ads
Performance DSP: ROAS Optimized
Ad Networks
Connected and Linear TV
Streaming Audio / Podcast
Paid Community