who is work dog
Leadership Team
CEO/Creative Director
Vincent is an animator, illustrator and toy designer. He has directed and produced projects for Ariana Grande, Chelsea Peretti, Trailmix, Supercell and more. His animated music video for Chelsea Peretti was nominated for a Reuben Award as well as received a stunning writeup in Rolling Stone. As the creator of the Work Dog brand he continues to create all of the art for this dog with a rising cult following. Born and raised in Brooklyn, NY his work is inspired by NYC, Punk Rock, Street Art and Counterculture. As CEO he oversees the creative for the studio and continues to animate and direct for the studio’s most important clients.
jason Strahs
Chief Operating Officer
Jason is a veteran Animation, Live Action, VFX, and Digital Marketing Producer. During his tenure at Disney Feature Animation, Jason played a crucial role in the development of several beloved films. With Nat Geo, Jason oversaw design, construction, openings, and operations, for family entertainment centers worldwide, including in Mexico, Canada, China, Dubai, and Amsterdam. Jason then brought his vast creative experiences into the digital, mobile, marketing world, and leveraged his diverse producing skills to help businesses in all verticals thrive.
BJ Zeltner
Chief Marketing Officer
BJ is a seasoned performance marketing leader and hands-on expert with over 20 years of experience across diverse industries, including D2C, e-comm, casino, sportsbetting, mobile apps, and traditional media. BJ has spearheaded successful campaigns for renowned brands such as Zynga, Rovio, EA, Supercell, Rakuten, Swagbucks, Playtika, Mercedes-Benz, VW, Nissan, Blue Apron, Wooga, and Shark Tank.
Ariel Nieman
Strategic Advisor - Paid Media
Ariel is a highly skilled growth marketer having scaled some of the biggest gaming and retail brands. With 12 years of experience and tens of millions in annual spend management, Ariel has led UA and growth marketing efforts for EA, Crayola, TJ Maxx, MTV, TRANSFORMERS, LEGO, and FIFA.
Ariel thrives at the intersection of creativity and performance, blending strategic leadership with hands-on execution. She continuously experiments beyond industry best practices, using data to drive decisions and uncover new growth opportunities. Her innovative approach delivers strategies that don’t just meet expectations—they exceed them.
Joseph Conner
Strategic Advisor - Sweepstakes, Casino, Real Money Gaming
Joseph is a leader in the online wagering industry, bringing 15 years of expertise in owning P&L for public and private companies. He has successfully launched, managed, and scaled operations for 10 U.S. gaming apps with precision and strategic vision.
A compliance expert with an in-depth understanding of regulatory landscapes. His ability to execute global campaigns, segment markets effectively, and forge strategic partnerships has made him an invaluable force in the real money gaming, sweepstakes, and casino sectors.
Katerina Pushkina
Lead Artist
With 15+ years of visual artistry, Katerina creates engaging experiences. From marketing visuals at Brainlabs and Consumer Acquisition to game projects at Glu Mobile and freelance, she excels in illustration, character design, storyboarding, animation assets, video editing, and motion design. She transforms concepts into compelling visuals.
Ricardo Calero
Lead Animator
15+ years wielding pixels and timelines in advertising, Ricardo brings stories to life with vibrant motion graphics and 3D visuals. He blends creative passion with technical skill, crafting visual experiences that resonate. From classic techniques to cutting-edge tools, he transforms concepts into captivating realities.
Nicole Ponce
Senior Animator
10+ years crafting visuals for Disney, EA Games (FIFA), and Blinkist, Nicole turns ideas into magic. A master of 2D, motion, and 3D, she blends artistry with tools like AI and Moho Pro. She breathes life into stories, proving imagination, digitally, is boundless.
Ernesto Pinela
Senior Animator
15 years steeped in advertising, Ernesto is a post-production powerhouse. He weaves together editing, color grading, motion graphics, and VFX to craft compelling visual stories. Ernesto transforms raw footage into polished, impactful narratives.
Daniela Garzón
Animator
With a decade of experience, Daniela specializes in crafting compelling visual narratives. Her expertise encompasses art direction and graphic design, with a strong proficiency in the Adobe Creative Suite. She translates brand visions into impactful visual solutions.