Work Dog Work Blog

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Work Dog character weighing an expensive iOS install against a data-rich Android install, showing why iOS too expensive is a myth in 2026

Myth vs. Data: “iOS Is Too Expensive to Be Worth It”

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Work Dog character holding a phone showing a high-performing SMS marketing message with a 98% open rate, proving SMS marketing is not dead in 2026

Myth vs. Data: “SMS Marketing Is Dead”

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Work Dog character watching a single hero asset burn out while a queue of fresh creatives waits, showing why one hero asset cannot carry a campaign in 2026

Myth vs. Data: “One Hero Asset Can Carry a Campaign”

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Work Dog character checking a flatlining downloads chart against a soaring revenue chart, showing why downloads are the health metric that stopped working in 2026

Myth vs. Data: “Downloads Are the Health Metric for Mobile

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Work Dog character filling a leaking bucket with cheap installs while quality users stay in a solid bucket, showing why cheap installs churn fast

Myth vs. Data: “Cheaper Installs Are Better Installs”

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Work Dog character weighing creative vs targeting on a scale with creative tipping it, showing why creative beats targeting in mobile UA in 2026

Myth vs. Data: “Better Targeting Is How You Win UA”

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