OBJECTIVE : Love & Pies was an upcoming title that was gaining speed and recognition worldwide since it’s release in 2021. After it’s initial release and success, Love & Pies has grown to be one of the top merge games in the marketplace. Use the out of the box thinking/trend of “mystery”.
GOAL : Transform a top performing 2D Video and convert it into a 3D trailer, aiming for similar if not better results. Will the audience resonate with characters in 3D form? Will high end creative perform at scale?
RESULT
Million Views
2.6
Expansion of 3D World/Story Testing
Outperforming Creative
3
D
D7 ROAS Lift
17.5
%