Work Dog Work Blog

Total Post
Work Dog referee overseeing a boxing match between a mobile phone representing social ads and a TV representing CTV advertising

CTV vs Social: When CTV Outperforms, When it’s a Vanity Project, and How to Tell Early

Click here
Work Dog watching a full screen CTV ad and analyzing creative performance in a high attention environment

CTV for Mobile Growth Teams: Why Creative Makes or Breaks Performance

Click here
Work Dog analyzing creative performance tied to user cohorts and long-term LTV instead of surface metrics

Creative Measurement: Tying Concepts to Cohorts to LTV

Click here
Work Dog character analyzing mobile marketing performance comparing D7 ROAS and payback period with revenue charts

Why D7 ROAS Lies and What to Use Instead

Click here
Work Dog character analyzing incrementality tests with geo maps and performance lift charts in a modern office

Incrementality for Busy Adults: Geo-Holds, Lift Tests, and “Good Enough” Experimentation

Click here
Work Dog character reviewing mobile marketing dashboards comparing MMP data and additional analytics tools

MMP vs “Beyond the MMP”: What’s Real and What’s Just Vendor Positioning

Click here