Work Dog Work Blog

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Work Dog character taking many shots on goal with only a few going in, representing the roughly 5% creative win rate and the importance of testing volume in 2026

Most of Your Ads Will Fail. Ship More Anyway.

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Work Dog character weighing lifetime value against customer acquisition cost on a balance scale, representing the LTV to CAC ratio for subscription apps in 2026

Subscription App Founders: The One Number That Determines Whether Your UA Works

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Work Dog character handing a clear brief across a table to an agency partner who is asking sharp questions, representing how to brief an agency effectively in 2026

How to Brief an Agency (And Know If They’re Listening)

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Work Dog character on a treadmill holding a growing budget bag while install numbers stay flat, representing UA teams increasing spend without growing in 2026

Why 77% of UA Teams Are Increasing Budget and Still Not Growing

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Work Dog character holding a single-page creative brief marked with a clear hypothesis, representing the brief as the core of creative strategy in mobile UA

The Creative Brief Is the Strategy

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Work Dog character holding a clipboard with a credibility checkmark next to a wellness app on a phone, representing trust-first user acquisition for health and wellness apps in 2026

Health and Wellness Apps: The UA Playbook for a Category Built on Skepticism

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