Work Dog Work Blog

Total Post
Work Dog character weighing creative vs targeting on a scale with creative tipping it, showing why creative beats targeting in mobile UA in 2026

Myth vs. Data: “Better Targeting Is How You Win UA”

Click here
Work Dog reading UA data and pointing at a small 8% revenue figure next to a celebrated 40% conversions number, showing how founders read UA data without getting fooled

The Founder’s Guide to Reading UA Data Without Getting Fooled

Click here
Work Dog character taking many shots on goal with only a few going in, representing the roughly 5% creative win rate and the importance of testing volume in 2026

Most of Your Ads Will Fail. Ship More Anyway.

Click here
Work Dog character weighing lifetime value against customer acquisition cost on a balance scale, representing the LTV to CAC ratio for subscription apps in 2026

Subscription App Founders: The One Number That Determines Whether Your UA Works

Click here
Work Dog character handing a clear brief across a table to an agency partner who is asking sharp questions, representing how to brief an agency effectively in 2026

How to Brief an Agency (And Know If They’re Listening)

Click here
Work Dog character on a treadmill holding a growing budget bag while install numbers stay flat, representing UA teams increasing spend without growing in 2026

Why 77% of UA Teams Are Increasing Budget and Still Not Growing

Click here