You’ve seen them.

The self-proclaimed “Game Ad Gurus” flooding LinkedIn with carousel posts, cold takes, and recycled theories about what they think makes a high-performing ad.

They speak in absolutes:

“This type of hook always works.”
“UGC is king.”
“Make it fail-based. No wait—make it Gacha-based. No wait—make it both.”

And the worst part? Most of them have never written or directed a game ad in their lives.

Here’s the truth no one wants to admit:

Nobody knows what’s going to perform.
Not me. Not you. Not the guru with 27 posts about “empathy-driven funnels.”
It’s not a formula. It’s not a hack. It’s trial by fire.

Ads don’t win because they followed a template.

They win because someone took a shot.
Because someone had a weird idea and executed the hell out of it.
Because someone understood players, took a creative risk, and knew how to sell a punchline in 6 seconds flat.

They win because someone made something memorable—not because they optimized the border radius on a CTA button.

At Work Dog Studios, we don’t pretend to have a magic playbook.
We don’t promise a golden CTR or LTV before we’ve even seen your game.
What we do have is:

• A creative process that’s fast, messy, and battle-tested.
  
• Ideas that come from people who actually play and market games.
  
• A deep respect for storytelling, absurdity, timing, and performance.
  

We’ve made winners from animations.
We’ve made winners from UGC.
We’ve made winners that shouldn’t have worked—because we gave them a shot.

The Problem With Playing It Safe

You know what doesn’t work? Playing it safe.
Doing what the last 10 ads did.
Testing five slight variations of a boring idea and hoping one randomly spikes.

That’s not testing—that’s wishful thinking with a budget.

If you’re spending $50k, $100k, $500k a month on media, and your creative isn’t evolving with intention, you’re not scaling. You’re bleeding.

The Desk Jockey Problem

There’s a whole ecosystem of people who love talking about creative.
They love charts, frameworks, best practices—but when it comes time to actually write a script, they disappear.

Creative doesn’t live in a spreadsheet.
It lives in a gut feeling.
It lives in weird voice memos, scribbled napkin sketches, and “wait, what if…” Slack threads.

It lives in the uncomfortable space between safe and stupid. That’s where the gold is.

So What Do You Do?

If you’re a UA lead, creative director, or founder and you’re tired of:

• Ads that don’t convert
  
• Creative that all looks the same
  
• People telling you what works without ever doing the work…
  

Then maybe it’s time to try something different.

Let’s give it a shot.

Book a meeting with us and let’s talk about how to push your next campaign into uncharted territory—with creative that’s worth the scroll.

No buzzwords. No fluff. Just a team that’s in the trenches with you.