The pitch is everywhere now. Turn on Advantage+ or Performance Max, hand over the budget, and let the AI run the whole thing. No more manual bid tweaks. No more audience building. Just flip it on and let the AI do its thing. Part of that pitch is real. The machines are good. The rest […]
Six months ago, Meta spent roughly $2 billion to acquire Manus, the agentic AI startup that media buyers had quietly started treating as the most interesting thing to happen to Ads Manager in years. This week, Meta began dismantling the whole thing. The reversal is not a product decision or a performance failure. It is […]
Every year, the industry produces a fresh batch of “state of mobile” takes. AI is going to change everything. CTV is the next big channel. Casual gaming is dead. Hypercasual is dead. Social is dying. Privacy will kill performance marketing. Some of it is true. A lot of it is the same prediction recycled with […]
Every ad lives or dies in the first few seconds. That has always been true, but the margin for error has gotten much smaller. Feeds move quickly, competition is intense, and users see a steady stream of game ads every day. If the opening moment does not create curiosity, tension, or excitement immediately, the rest […]
AI is everywhere in mobile marketing right now. Creative generation. Voiceovers. Script writing. UGC cloning. Gameplay edits. Thumbnails. Hooks. Landing pages. The tools are multiplying faster than anyone can test them. But if you spend any time scrolling ad libraries or TikTok feeds, something becomes obvious pretty quickly. A lot of AI-powered creative is terrible. […]
