Every year, the industry produces a fresh batch of “state of mobile” takes. AI is going to change everything. CTV is the next big channel. Casual gaming is dead. Hypercasual is dead. Social is dying. Privacy will kill performance marketing. Some of it is true. A lot of it is the same prediction recycled with […]
Every ad lives or dies in the first few seconds. That has always been true, but the margin for error has gotten much smaller. Feeds move quickly, competition is intense, and users see a steady stream of game ads every day. If the opening moment does not create curiosity, tension, or excitement immediately, the rest […]
AI is everywhere in mobile marketing right now. Creative generation. Voiceovers. Script writing. UGC cloning. Gameplay edits. Thumbnails. Hooks. Landing pages. The tools are multiplying faster than anyone can test them. But if you spend any time scrolling ad libraries or TikTok feeds, something becomes obvious pretty quickly. A lot of AI-powered creative is terrible. […]
