Category: AI Creative

Hook Engineering for Games: A Taxonomy of High-Performing Ad Hooks

Work Dog character explaining different mobile game ad hook strategies such as spectacle, fail states, and social proof

Every ad lives or dies in the first few seconds. That has always been true, but the margin for error has gotten much smaller. Feeds move quickly, competition is intense, and users see a steady stream of game ads every day. If the opening moment does not create curiosity, tension, or excitement immediately, the rest […]

AI Tooling Without the Cringe

Work Dog character collaborating with an AI robot in a creative studio using AI tools to generate mobile marketing ideas and ad concepts.

AI is everywhere in mobile marketing right now. Creative generation. Voiceovers. Script writing. UGC cloning. Gameplay edits. Thumbnails. Hooks. Landing pages. The tools are multiplying faster than anyone can test them. But if you spend any time scrolling ad libraries or TikTok feeds, something becomes obvious pretty quickly. A lot of AI-powered creative is terrible. […]