Meta Horizon Creator Fund: What It Means for Creators & Marketers

Meta’s latest announcement introduces a $50M Creator Fund to support Meta Horizon Worlds creators, alongside a desktop editor, monetization tools, and a $1M mobile competition. This signals a major push to expand Meta Horizon Worlds beyond VR into mobile, web, and mixed reality. So, what does this mean for creators, digital marketers, and app growth […]
Solitaire Is the New Match 3: Why It’s Mobile Gaming’s Next Big Trend

For the past decade, Match 3 and merge games have dominated mobile gaming. From Candy Crush to Merge Mansion, these genres have driven billions in revenue, thanks to their broad appeal, engaging mechanics, and strong monetization models. But a new contender is quietly rising to take their place: Solitaire hybrids. Solitaire has always been a […]
AI in Creative: LinkedIn’s Love Affair vs. Mobile Game Reality

The digital landscape is buzzing with AI’s creative prowess. Scroll through LinkedIn, and you’ll see post after post celebrating AI’s ability to generate jaw-dropping visuals, write snappy ad copy, and even compose original music. The hype paints a picture of a future where human creativity is seamlessly augmented—if not entirely replaced—by intelligent machines. But here’s […]
AI Video Reality Check for Brands: The Art & Science of On-Brand AI Content

AI-generated video is evolving at breakneck speed, but crafting high-quality, on-brand AI content isn’t as simple as clicking a button. The reality? It takes a deep blend of creativity, storytelling expertise, and technical mastery to create AI-driven content that truly resonates with audiences and aligns with brand values. Much like the early days of computer […]
How AI is Revolutionizing Mobile Game Advertising: Winning Creatives That Break Through the Noise

The mobile gaming industry is fiercely competitive, with top publishers often burning through hundreds—if not thousands—of ad creatives every month. Despite massive user acquisition (UA) budgets, win rates remain low, and standing out amidst the noise is an ongoing battle. Enter AI-powered creative solutions—a game-changer for crafting high-performing ads. In this article, we’ll explore how […]
The Power of Storytelling: How Compelling Narratives Drive Unforgettable Engagement

Introduction: Why Stories Matter in Marketing In the fast-paced, attention-starved world of digital marketing, storytelling stands out as a beacon of connection. For centuries, humans have used stories to communicate, educate, and inspire. Today, brands can harness this age-old art to captivate their audiences, foster loyalty, and significantly boost engagement. Think about it—people don’t remember […]
Your Ads Aren’t Dead—They’re Waiting to Become Unstoppable

What if we told you that your “dead” ads—those underperforming campaigns gathering dust in your archives—are actually hiding untapped potential? At Work Dog Studios, we’re not here to scrap your old ideas. Instead, we take your fallen creative warriors and transform them into unstoppable champions. Unlike other agencies that recommend endless rounds of fresh content […]